The UDLA Hospitality and Hotel Management program prepares a true professional with comprehensive training and a strong focus on successfully creating and managing service companies. The program instills an international vision of the hospitality industry and a focus on its profitability and sustainability.
Graduates demonstrate the ability to be analitical, which enables them to resolve critical service incidents efficiently and accurately. The graduate of Hospitality and Hotel Management is capable of managing both material and intangible resources, as well as human talent, in a hospitality company. He designs business plans based on the identification and analysis of entrepreneurial opportunities, integrating global market trends in the hospitality industry into the national context. This professional knows the protocols for planning, assessing, and managing the maintenance of this type of company, contributing in teams that formulate proposals for the generation of added value and quality management to improve the competitiveness and positioning of hospitality companies. The graduate reviews and recommends the implementation of new communication and information technologies compatible with the marketing processes of the global market in addition to staying abreast of indicators required for decision-making.
UDLA expects its graduates to act responsibly and ethically in the hospitality industry as agents of change in the service culture of Ecuador, displaying their ethical and environmental awareness in all aspects of their careers.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.
RC1- Propose administrative models for different hospitality enterprises (hotels, hospitals, airlines, theme parks, sports clubs, spas, orphanages, nursing homes, prisons, military barracks, restaurants, cafeterias, among others) applying innovation and best practices. Effective since : 2019 to 2022
RC2- Design business plans based on identification and analysis of entrepreneurial opportunities, integrating hospitality industry global market trends into the national context. Effective since : 2019 to 2022
RC3- Develop qualitative and quantitative management strategies focused on increasing competitiveness and profitability of hospitality enterprises. Effective since : 2019 to 2022
RC4- Apply new information and communication technologies as well as cutting-edge software in hospitality management and marketing. Effective since : 2021 to 2022
RC5- Develop plans for added value and continuous improvement in hospitality enterprises. Effective since : 2019 to 2022
RC6- Propose solutions to critical incidents, concerns, conflicts and negotiations with decision-making based on building relationships of trust with customers and maintaining client loyalty. Effective since : 2019 to 2022
RC7- Understand planning, economic valuation, and preventive maintenance protocols for hospitality enterprises. Effective since : 2019 to 2022
RC8- Work collaboratively with teams and manages staff to achieve objectives efficiently and gain valuable experiences. Effective since : 2021 to 2022
RC8- Works collaboratively with teams and manages staff to achieve objectives efficiently and gain valuable experiences. Effective since : 2019 to 2020