The graduate in Tourism Management from UDLA is a professional with comprehensive training and the skills required to become a tourism manager capable of achieving objectives through the development of collaborative work among stakeholders in the tourism industry. The graduates' global vision leads to ethical innovations, thus contributing to the growth of the tourism sector in the national and international context.
Graduates of the Tourism Management program participate and contribute to work teams, promoting sustainable tourism products and spaces to achieve competitiveness and profitability in organizations. They create innovative tourism events and activities adapted to the needs and trends of the global market. She or he also manages the tourism value chain aimed at capturing new markets and improving the positioning of tourism products and destinations by incorporating new communication and information technologies. Graduates propose tourism projects or ventures consistent with the preservation of the environment, our cultural heritage, and the well-being of our people and communities, while providing the enjoyment of free-time and leisure for tourists. The skills acquired include the ability to evaluate statistics, trends, and facts relevant to strategic decision-making.
The graduates of the Tourism Management program at UDLA are trained to perform responsibly and ethically in the industry, being proactive promoters of Ecuador’s reputation as a very popular destination and demonstrating ethical and environmental awareness throughout their careers.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.
RC1- Create resource management models consistent with different tourism organizations environment, applying innovation and best practices. Effective since : 2019 to 2022
RC2- Design sustainable tourism products, spaces, projects, and entreprises, integrating global tourism market trends into the national context and promoting the preservation of cultural heritage. Effective since : 2019 to 2022
RC3- Manage work teams to achieve objectives, optimize resources, and provide valuable experiences, displaying effective interpersonal skills. Effective since : 2019 to 2022
RC4- Evaluate statistics, trends, and facts related to the tourism industry for strategic decision-making.
This program learning outcome (PLO) has not been assessed during the current period, according to the program´s multiannual assessment plan (MAP).
RC5- Develop tourism marketing and promotion plans that highlight the competitive advantages of tourism products or destinations. Effective since : 2019
RC6- Apply new information and communication technologies and cutting-edge software in the management and marketing of companies and tourist destinations. Effective since : 2021 to 2022
RC7- Employ knowledge of logistics and tourism operations to minimize capital costs and maximize return on investment. Effective since : 2019 to 2022