The graduate of the UDLA program in Sports Management is an accomplished professional with an entrepreneurial spirit who has the requisite knowledge to manage sports entities and organizations linked to sports.
The graduate has a comprehensive vision of the sports industry that enables identifying opportunities for the professionalization of sports management at national and international levels and the ability to propose innovative projects in sports management, law and public policy, administration, economics, and marketing relating to the field.
Sports management graduates will base all their decisions on ethics and honesty, taking into account the social and cultural diversity of Ecuador. Their behavior is guided by strong values of respect and commitment to society and national and international standards in sports.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.
RC1- Apply key aspects of sports law and public policies in sports management plans at national and international levels. Effective since : 2019 to 2022
RC2- Design management plans for sports facilities to maximize efficiency. Effective since : 2019 to 2022
RC3- Develop strategic plans for sports entities and sports-related organizations taking into account administrative, comercial, financial, and legal criteria as well as ethics and social responsibility. Effective since : 2019 to 2022
RC4- Create proposals for sports sponsorship and backing to support the financial sustainability of sports entities and sports-related organizations. Effective since : 2019 to 2022
RC5- Identify project opportunities in the sports industry by analyzing the environment and market research. Effective since : 2019 to 2022
RC6- Develop marketing strategies for sports products and services with innovative value propositions. Effective since : 2019 to 2022